Survey - Insurance knowledge and behaviours

This survey is the first at national level to measure Italians’ insurance knowledge and behaviours.

The research project, commissioned to the University of Milan-Bicocca and Doxa, was financed by the Ministry of Economic Development, as part of the National strategy for financial, insurance and social security education.

The results of the survey will be used by IVASS to understand the degree of perception of insurance needs by citizens, and to better target the action for their protection and take any initiative for the development of an insurance culture.

Last update

30 June 2023


  1. Results of the survey on “Italians’ insurance knowledge and behaviours” pdf 3.8 MB by Prof. Riccardo Viale
  2. Opening of the Works (only in Italian) pdf 473.8 KB Luigi Federico Signorini, IVASS President
  3. Presentation of the results (only in Italian) pdf 416.0 KB Stefano De Polis, IVASS Secretary General
  4. Behavioural orientations in the insurance field (only in Italian) pdf 1.3 MB Riccardo Viale, Professor of Behavioural Sciences and Knowledge-based Economy at the University of Milan-Bicocca and Laura Macchi, Professor of General Psychology at the University of Milan-Bicocca
  5. Insurance Literacy (only in Italian) pdf 707.1 KB Vilma Scarpino, Doxa Managing Director


Data bases, Legend of variables, Questionnaire used

  1. Distribution of microdata